Brand Guidelines

Updated: June 26, 2019

 

Logo Guide

Reel Artistry’s logo was redesigned in 2019 as part of the brand’s new website. This updated visual identity should be used for all marketing and branding purposes when possible. The preferred version is to use the navy “RA” logo mark (with “Reel Artistry” under the play icon) on a white background. Every effort to meet these standards should be made.

The logo should always be surrounded by clear space, which is comprised of a border equal to the height of the logotype around the logo.

Logos should not be altered, recreated, or adjusted for shape, proportion, or size and placement of individual logo elements. Fonts should never be substituted.

 
 

Type Guide

The Proxima Nova typeface should be used to represent Reel Artistry’s brand. Logo type is created using Proxima Nova in the Black and Light weights.

Typefaces other than Proxima Nova should not be used unless absolutely necessary. Variation in weight and capitalization within the Proxima Nova typeface can be used to create emphasis or provide visual differentiation.

H1 = 800, Size 70

H2 = 300, Size 40

h3 = 700, Size 18, Letter Spacing .05

Body Text = 300, Size 18, Line Spacing 1.8

 
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Color Guide

  • White = #ffffff

  • Navy = #09254e

  • Off-White = #f7f7f7

  • Orange = #dd7f5c

  • Green = #92bfb1

Colors outside of these palettes should be used sparingly. The color palette brings consistency to Reel Artistry’s identity.

 

Program Guide

The Signature Program’s process was branded with these four icons, titles, and videos. This updated identity should be used for all marketing and branding purposes when possible. Every effort to meet these standards should be made.

 

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